craft in the digital world

Interaction design keeps showing up in architecture and design articles. Uday Gajendar has written an interesting essay about the nature of craft in digital design and in particular, Icons. I found this article at Bruce Sterlings Giant Ant

“Discussing craft as a value of the user-centered process will expand upon typical issues confronting designers, highlighting matters of moral value, innovative potential, and aesthetic character.”

Icons as problems of craft

The craftiness of it all…
So, what is craft? A quick (and somewhat simplified) stroll through its history will help, with guidance from Malcolm McCullough’s Abstracting Craft. Arising from old English “craeft”—for strength and power—craft was the province of tradesmen, smiths, and guilds skilled in the manual production of goods.[7] Craft was plying one’s trade to materials like metal or wood, devoting significant time and effort to creating objects of unique worth. This is in contrast to products of mass industrialization and distribution, created via mechanized means under the inhumane conditions of factories and mines.

Mass-produced goods gave rise to the social unrest of the early 20th century and the critical philosophies of Marx and others, which emphasized the value of the human worker in regards to his output. This suggested the primacy of relationships between the eye, hand, and mind, and tools and materials. In the UK, William Morris led the noble Arts & Crafts movement to resurrect handiwork aesthetics and values of material economy and moral virtue. Americans saw this with Shaker furniture, which was borne of homespun simplicity. Amidst the tumultuous changes of the ensuing “machine age” of the Industrial Revolution, craft as a practice came to be perceived as hobby-like amateurism (think of the crafts section at your local Wal-Mart), while art became a search for loftier values removed from technique. Meanwhile, bold, fast machinery suggested high quality and “futuristic” production. Remember “streamlined” refrigerators, phones, and car tailfins of the first half of the 20th century?[8]

However, from Eames furniture to Rand’s logos to Apple consumer products, personal craftsmanship has resurged as a signifier of commercial design achievement. Consumers and BusinessWeek alike have applauded the high quality of the iPod, Mini Cooper, Nike watches, OXO utensils, and so forth. Craft remains “skilled labor applied towards practical ends.”


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